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the next level

The Carrera Revell Group is taking the next big step in its development. Become part of our corporate family and apply now with your product or idea for our innovation programme.

Carrera Revell Launches Next Level Innovation Programme

The Carrera Revell Group is now ready for its next great developmental leap. In 2020, despite the Corona pandemic, the relatively young corporate group was able to grow its annual turnover result to €142m – with an export share of the result at 52%, and 48% being accounted for by the GAS countries. The success has enabled the Group to introduce an innovation programme entitled “Next Level”. As a part of its “Next Level” activities, Carrera Revell is now on the lookout for new ideas and products, interesting start-ups and major distribution brands that can benefit from the Group’s worldwide distribution network.

Under the direction of Siegmund Rudigier, Manager Quantum, Ingo Grabmeister is to commence work as Director of Innovation & Business Development for “Next Level” activities from 1st April. Detlef Lorse joins the team as well in the role on 1st July 2021. Both can contribute over 20 years of professional experience as buyers, product developers and procurement managers on an international commercial stage, and each has established a large international contact network. The new field of business development is to serve the entire Group in its efforts to open up new commercial opportunities, develop concomitant marketing strategies, source new product ideas, create new distribution channels and develop cooperative activities. The main goal of the “Next Level” innovation programme is to search for innovative start-ups and new businesses whose goods and brands can be sold via Carrera Revell’s excellent international distribution infrastructure. These developments should lead to the stable, long-term expansion Carrera and Revell’s of existing business, and to the consistent and sustained growth of the Group’s portfolio.

Siegmund Rudigier explains: “The appointments of Ingo Grabmeister and Detlef Lorse mark the acquisition of two specialists with immense expertise, who have been active around the world for many years – both in the commercial and industrial sectors, and which makes them perfect pioneers on the road to expansion of the Carrera Revell Group portfolio.”

Stefan Krings, Chief Executive of the Carrera Revell Group, outlines: “Our objectives are long-term and we’ll make sure to keep our eyes on both major current trends and future market developments. The new innovation programme aims to consolidate the growth of the corporate group today, tomorrow and beyond – and we’re open to new ideas beyond the world of toys and games.”

„Join us for the next level“ – contact us, we look forward to your ideas and concepts.

About the Carrera Revell Group

The Group is a leading international toys and games manufacturer that includes Carrera Toys GmbH and Revell GmbH.

Carrera Toys GmbH is a globally popular name featuring brands such as Carrera, Carrera RC and Pustefix. The company develops, produces and distributes its own products around the world, as well as great licensed items with partners like Disney and Nintendo.

Revell GmbH is a globally-active best known manufacturer of plastic model-building kits and remote-control articles, 3D puzzles, and toys and games in general.